Sales, Marketing, and Customer Service Tips
Helpful information on Senior Living Sales, Marketing, and Customer Service will be provided and updated on a regular basis giving you the advantage of knowledge power.
Through our work in helping senior living communities gain success in sales and occupancy and through our research and industry networking, we use, observe, and study sales, marketing, and customer service practices that will help you.
Visit this resource regularly to keep up to date on what is being done by successful professionals in the industry.
May Sales Tip
When do you schedule your appointments?You want to get as many appointments as possible to present your community. But how much attention do you pay to the specific time you set for these appointments?
The most successful sales people make a point to schedule their presentation appointments when the prospect will see and potentially have the chance to engage with other positive residents. These sales people make appointments for 11AM so they can have the customer join them for lunch, or at least see the residents at lunch prior to leaving. They also schedule appointments at 4PM so the customer can see the residents at dinner and potentially ask the prospect to stay for dinner. And they also schedule their appointments for times when popular resident activities are likely to be observed.
So, make a point to set your appointments for times that will expose your prospects to the lifestyle experiences of your residents, since it’s these experiences that your prospect is probably looking for!
Follow-Up
March Sales TipsFebruary Sales Tips