It's all the talk in the industry today. We need more revenue, more occupancy, and more sales to drive it all. So what can we do?

We need to do the little things well.  It’s as simple as that! And, we need to realize that every time we do a little thing well, and gain a new resident because of it, we can have a huge impact on our revenue. If we do a little thing well once each month that results in gaining a new resident we would not have had otherwise, we will gain 78 months of new revenue over the next 12 months. 

Here’s what it looks like when this happens (click image for larger view).



So, what does this mean to you?  Just how much money will doing the little things provide in revenue enhancement? Take a look at the following table. (Click image for larger view)



So, if your average monthly fee is $3000 per month and you get two additional new residents each month by doing the little things well, you will have an additional $468,000 in revenue at the end of the year.  If you have an assisted living community and your average monthly fee is $5,000 per month, and you gain 3 additional move-ins per month each month for 12 months, you stand to gain $1,170,000 in additional revenue over the year. 

Check how much you can enhance your revenue by doing the little things well! 

Some examples of the little things you can do well include:

• Handle each call to your community in a professional, courteous manner
• Treat each visitor like they are the most important person in the building
• Ask the prospect the right discovery questions to find the real hot button
• Have the Executive Director or Administrator meet prospective residents consistently
  
• Have the waiter provide your visiting prospect with the best service and meal possible
• Have the prospect meet and visit with a happy resident or family member
• Call the prospect shortly after their visit to answer questions while your community is top of mind.

SellingSeniorLiving.com will provide you with these little things that you can do to significantly enhance your revenue. If your community is an Entrance Fee community, you need to add the revenue enhancement of the additional 12 entrance fees you will gain over that 12 month period too!

It’s not rocket science.  You can do better at doing the little things well, and we can help.