Is your community Home for the Holidays?

Free Preview Webinar

Join Rick Hunsicker on August 4th or August 18th at 11AM PST and get a sneak peek into what topics will be discussed at the Advanced Senior Living Sales Seminar and Sales Essentials Class coming to California in August and September.

Please sign up below to attend one of the webinars. You will receive an email confirmation and a reminder email when the webinar is about to start.

If you are unable to view the registration boxes below, email shelley@hunsickerconsulting.com with your name and date you would like to attend. You will receive an email confirmation with the link to sign in for the webinar on the day of the event.

Webinar Dates: August 4th or 11th
Start Time: 11AM PST

We can all improve! I want to convey this strong message as a result of the feedback from many of the attendees at my highly rated Advanced Senior Living Sales Seminars and Selling Essentials Classes. We are having highly successful and very experienced sales and marketing professionals attend these seminars, and without fail, they tell me "we are here because we know we can do better!" What I am also somewhat surprised to learn is that a greater percentage of the attendees are from communities that are doing relatively well in today's market. This tells me one thing very clearly.

Those who learn more earn more! The successful people in this business are successful because they make it a point to continue to learn new and better ways to market and sell their communities. Our seminar attendees don't seem to have an attitude that says, "we already know it all" and they consistently say "we really needed to brush up on our knowledge and selling skills".

And the other thing that's coming out of these learning experiences is the learning that the attendees gain from the highly interactive nature of the seminars and classes. They comment that making new friends who share similar issues is very rewarding to them.

So, if you want to earn more revenue for yourself and your community, attend one of my seminars or classes coming to your area, or invest in my DVD's that will become available in the next several weeks.

Based on significant demand, it has been requested that we present a Senior Living Sales Essentials Class.

To accommodate this request for "essential selling skills" training, we will be conducting a 3 hour Senior Living Sales Essential Class the evening prior to the Advanced Senior Living Sales Seminar.

This class is specifically designed for the long time senior living sales professional who wishes to brush up on the key essential selling skills as well as for the new senior living sales professional needing to get up to speed quickly by learning the essential selling skills.

This class will be held from 6 to 9PM on the following dates and locations:

June 18, 2009, Irving (DFW), Texas, Marriott North DFW Airport

Pricing this class at $99 and presenting the class in the evening was done to:

1.) Accommodate those communities with limited talent improvement budgets
2.) Accommodate an individual’s personal investment in self-improvement
3.) Provide a time of the day that would not detract from community selling time

Please visit http://click.icptrack.com/icp/relay.php?r=1012400455&msgid=1563752&act=2TEQ&c=392966&admin=0&destination=http%3A%2F%2Fwww.sellingseniorliving.com%2Fsalesessential for more information and to download the registration form.

We hope to see you there!

Selling Senior Living Seminar coming to New England May 29

I'm bringing the popular new Advanced Senior Living Sales Seminar to Boston on May 29th. This one day intense seminar provides senior living communities the opportunity to cost-effectively invest one day of their time to get new ideas, tools and techniques to increase sales, occupancy and revenue for their communities.



I am a 25 year veteran of Senior Living Sales and Marketing with companies like Marriott Senior Living and Greystone Communities. I bring my depth of knowledge and experience to attendees, providing the best of the best sales and marketing advice compressed into one day.


Please visit www.sellingseniorliving.com to get more information and to register.

I'm writing this today because coincidentally, just as my 27 page White Paper on Executing Word of Mouth Marketing for Your Community is about to come out, I noticed that the recently published Independent Living Report sponsored by the American Seniors Housing Association showed that 64% of the independent living residents learned about their community of choice by word of mouth!

What great timing that this independent research project confirms what my White Paper concludes; Word of Mouth Marketing is your best and most cost-effective marketing mechanism.

If you want to learn how to ramp up your Word of Mouth marketing from what I call "naturally occuring Word of Mouth" to what I call "proactive Word of Mouth", take a look at how you can get the White Paper on the SellingSeniorLiving.com website.

By reading this White Paper you'll learn about things like Decision Acceleration Systems, Delivery Mechanisms, proximal cause of decisions to move and much, much more that will definitely increase your sales if executed as described in the article.

I look forward to your comments before or after you read this new White Paper on Executing Word of Mouth Marketing.

Labels: Marketing

I'm returning from a visit with some industry friends in Birmingham and have been thinking about how we approach the development of our sales and marketing approach.

Do you approach your sales and marketing efforts based on the buyer's decision making process or based on your marketing selling process?

Do you know the stages of the typical buying process?

Step one is deciding to decide, otherwise referred to as problem or need awareness.

Do seniors today think they need to sell their homes and move to a senior living community?

Many seniors don't see the need if there are no "triggering events" forcing them to make the move, however, in many cases they may have a latent financial need to move that they are not even aware of. With home values still declining or stable at best, seniors with free and clearn homes may actually be better off selling now and moving to a senior living community.

Taking the time to help seniors understand the real costs of remaining in their homes compared to the real value you provide in your community will get many seniors starting to realize they may really need to move now, and therefore they may start "deciding to decide".

Labels: Moving Now?