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Consulting Services

Success Tools

Senior Living Professionals Education
  • Senior Living Excellence
  • Senior Living Excellence is a Senior Living industry specific sales, marketing, customer service, and personal development e-learning system created and developed by highly experienced senior living and e-learning experts brought to you by Hunsicker Consulting and SellingSeniorLiving.com.

  • Word of Mouth Marketing White Paper, written by Rick Hunsicker
  • You can increase occupancy and revenue by executing a "proactive" Word of Mouth Marketing campaign! I say "proactive" because you are already getting "naturally occurring" Word of Mouth, which may be positive or negative. Naturally occurring Word of Mouth is what people say about you and your community without your direct involvement.

  • It's Not Rocket Science Presentation (DVD format)
  • This 100 minute presentation highlights key areas for cost effective improvements in sales, marketing and occupancy development, and shows how marginal increases in productivity generate huge revenue gains.

  • Senior Living Sales & Marketing Articles
  • Review articles about Sales and Marketing in the Senior Living Industry.

  • SellingSeniorLivingToday.com Blog
  • Subscribe to our blog about Selling Senior Living and other relevant and important items, including topics we hope will make you laugh and brighten up your day!

Senior Consumer Education
  • "What Seniors Need to Know Today" Seminar
  • This is a one hour presentation to prospects of independent living senior living communities proven to help them understand the real issues of living in an older, paid off house. Rick covers the issues of lifestyle, health, fitness, security, socialization and ends with a strong message about the financial issues of owning an older paid off home. Clients have reported that this event has been their most successful seminar style event, many reporting immediate new sales from previously cold leads within a few weeks after the presentation. Several clients have asked for repeat presentations just few months after the first ones were conducted because of the high draw and successful sales conversion rates. For more information, contact Rick Hunsicker at 214-906-3801 or RickHunsicker@HunsickerConsulting.com

  • "Getting Ready" Seminar"
  • This is just a different name for the presentation described above, because that’s the outcome of the information presented! It get’s our prospects ready to make a change!

  • "Are You Ready Quiz" Workshop
  • This is a new event also focused on helping your prospects realize that they really are ready for a move to your community. It’s a 45 minute presentation by Rick based on a 22 Question Quiz that attendees complete in a group setting. The first time it was presented, more than 66% of the attendees had scores that showed them they were ready. One of the comments was, “well, I guess I am ready for this!” For more information, contact Rick Hunsicker at 214-906-3801 or RickHunsicker@HunsickerConsulting.com

  • "Successful Aging" Seminar
  • This is a 45 minute presentation, initially made in conjunction with the successful aging experts at Masterpiece Living, to prospects of a Masterpiece Living community in Colorado. This presentation can be adapted to fit the specific needs of the audience and the sponsoring community. The real impact of this presentation is that it shows prospects that they will age more successfully in the environment of a senior living community with a successful aging program, like Masterpiece Living, than by remaining in their house. For more information, contact Rick Hunsicker at 214-906-3801 or RickHunsicker@HunsickerConsulting.com

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